Vitayes Instant Ageback Cream
- Customer Petra GmbH, Germany
- Year 2020
Design is the greatest competitive advantage.
The new Vitayes 7 ml package is designed to suggest luxury and elevate the user experience to a new level.Unique visuals and typography on the tube were designed to accompany the textured redesign of the cap. A standing form was chosen to meet user needs. Afterwards, material integrity and rigidity studies were carried out to accomodate upright use. Material weight, recycling capacity, easy assembly and mass production features were investigated by the engineering department and implemented in the final product.