Arman Design has been serving innovation for over 20 years as a creative consultancy. 
We design to improve life and deliver distinctly better experiences.

A product is meaningful and is a success only when it fulfills the needs of its user. We help companies grow as they serve better, and connect emotionally to their ideal customers. We start each project first by understanding the people. We identify customer needs through user and market research and then run a benchmarking analysis for the positioning strategy. Our observations from a design-thinking perspective reveal us the hidden business opportunities. That is how we develop solutions that go beyond the problem and innovate in the sector. Our creative planning process includes looking at the industry with a fresh eye and asking, “Is there a different way?

 

Case study: Asmed Chest Unit

A strategical correction due to user research was involved in the case with Asmed, a medical company. Our client requested a medical bed from us, assuming it was the ideal solution for better serving their customers.

The user research however revelaed that they actually needed a comfort solution for their patients.

Changing our route from a bed to a chest support unit, we designed a unique product that created %25 efficiency. The operation duration was shortened to 3 hours from 4. And 2 people were now enough to help the doctor, instead of 3, lowering the number of human resources needed. As for the patient, the product reduced the pressure on the neck and increased personal comfort during operation. The company’s goal was successfully accomplished beyond their expectations.

 

 

 

How Can Business Innovation Serve Your Company Success?

Idea generation is the first phase for innovation. Here we explore ideas and narrow them down with viability, feasibility and desirability in mind. The purpose is not solely to do something different and new, but creating results that people will love! Only the ideas that can produce value counts for us. This creates a unique identity for your brand and ensures you stand out from the crowd.

 

 

Case study: Health Kit for Home Use

Our Health Kit project with Rosio is a good example that earned major design awards, including IDA in 2019. 
Checking your vital signs at home is essential to preventing health risks from ahead. As a first in the world, we combined the three fundamental instruments, blood pressure monitor, pulse oximeter and thermometer in a practical portable device kit.

The target users were mostly old, sick or disabled, and had reduced motor function skills. The user research set us two UX challenges: One was to design with ergonomics for accessibility in mind. Second, we intended to beat the stigma of having medical devices around, preventing users from feeling depressed from implications like oldness or sickness.

We accomplished our goals with large handling surfaces that are easy to use, and neatly packed aesthetic looks.

 

 

 

 

The whole purpose of business innovation and creative planning is generating value for the organization. This can be due to creating new revenue channels, or increasing and fulfilling the potential of the existing ones. May it be efficient solutions to save time and money, or increasing productivity and performance… Working smarter requires thinking creatively. Long story short, innovation aims to generate higher profits and improve your business.

Arman Design has been serving innovation for over twenty years as a creative consultancy. We design to improve life and deliver distinctly better experiences. Having won over 20 major design awards, we’ve helped companies create their unique brands by delivering multi-faceted products in alignment with their end users desires.

 

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