Turk Telekom Airport Store
- Customer Turk Telekom, Istanbul
- Year 2016
- Services Concept Design, Design Engineering, Production Management, Cost Strategies
Turk Telekom Airport Store has opened its new concept store in Atatürk International Airport. The design of this place prioritizes customer satisfaction and offers a completely new experience with a limited range of mobile appliances and accessories. As Arman Design, we infuse empathy and insights into our customers’ experiences, thoughts and values in our experience stores.
Retail Design and Concept Stores
When it comes to retail store design, many people can only think of organizing shelves or window display design. However, retail design is not limited to these. A good store design emphasizes the aesthetic aspects of the store while the using the store area in the best way. In retail design, which can be described as a strategy rather than an aesthetic choice, the aim is to attract customers’ attention and strengthen the brand identity. In this way, sales are also foreseen to increase. Concept stores or experiential retail designs aim to increase the time that customers spend in the store by prioritizing the customer experience and thus offering a better experience to the consumers.
The effect of technology is undeniable in the digital world. The retail world also takes its share. Product experience is important in the purchasing process, especially for new generation customers. So, stores which combine technology and sales strategies are successful.
Today, modern retail store designs highlight a more customer-oriented and sophisticated shopping experience. Currently, one of the trends of the retail design industry is to tell the brand and brand value. Another trend is to present products to customers through experience.