Function Fuel Dispenser

Function Fuel Dispenser

  • Customer Mekser, Istanbul
  • Year 2014
  • Services Concept Design, Industrial Design, Interface Design, Design Engineering

Award-Winning Product Design

Functionality, Precision, Quality

Function models are specially designed fuel pumps with outstanding modular structure and functional details. It is an exemplary industrial product design that has a ventilation panel, hangers, composite control panel and keypad. All the pieces come together with a simplistic and smart design approach, forming extraordinary surfaces and creating a striking design language.

Concept Design Industrial Design Interface Design Design Engineering
  • Share:

Value and Success of Design


Industrial equipment typically dismiss any concern for the end-user and focus only on functionalities so they often lack the design touch. Function Fuel Dispenser is a product family with a conscious investment that breaks this pattern,creating visual harmony within the product family without leaving any decision to chance. The series both bring out the brand value and quality, and provide production and cost optimization. The refined structural lines of the dispenser reflects the modern, simplistic and stylish design approach and creates a consistency within the family.


The product is a successful mix of different manufacturing techniques and executing detailed strategies. That’s why Function has been awarded with Good Design Award by Good Design, one of the most important international design competitions.

Product Family, Common Language


Mekser cooperated with us to develop a common language for various types of fuel dispensers within the same product family. The reason why they needed a design solution was because there were different types of pumps in fuel dispensers, such as L-type pump, double-pump, side-pump, and their appearances were far from matching each other. The group of products did not resemble a family due to different structural properties.


As Arman Design, we designed a common composite space that controls the whole product family. In addition to the visual continuity created by the unifying composite module strategy, the structural lines shrinkind towards sides were used for consistency. In order to determine different car fuels (such as diesel, unleaded etc.), a circular surface on all pumps were positioned outwards.

Adapting to the Composite in the Middle


The gray composite part in the middle consists of a section that can be used as a screen or ad space at the top, a control panel in the middle and a plastic surface at the bottom. The bottom part allows third party devices, depending on the different needs of different gas stations. This piece is made of plastic which an unusual material for fuel dispensers. This product is customizable and easy to disassemble.


There are long and short versions of the composite structure. Depending on the needs of the station and the pump type, a screen or visual etc. can be placed on the upper part, or a short plexiglass can be installed for the control units.

Different Methods of Production


Award-winning Function’s product design was carefully carried out both in terms of aesthetics, production and cost strategies. Production can be very labor intensive when product families have different designs. Developing standard-based parts for the family will emphasize visual integrity and provide a great advantage in terms of production efficiency.


Due to our vast experience within different sectors, we were able to integrate different solutions which were unusual within Function’s industry. Making the middle composite part plastic instead of sheet metal was a smart decision to create a more flexible and adaptable alternative. We planned the parts holding the upper canopy on the side as aluminum extrusion profile rather than continuously bending sheet metal at such a long distance. All these deliberate choices made for practicality in manufacturing process created cost advantages in production.

We design
products for you!

Sign up to our newsletter

Subscribe to get news and inspiration from the world of Arman Design