Design Awareness: From Imitation to Innovation
The evolution of design awareness in Turkey, in many ways, mirrors the country’s path toward industrialization. In the 1990s, design was often perceived merely as “the stage that makes things look better.” Today, however, it has become a strategic asset for brands. This transformation has accelerated particularly over the past two decades, driven by the strong bonds formed between design studios and industry.
Design is no longer about “shaping what is produced,” but about “deciding what will be produced.” In other words, the designer now participates not at the end of the process, but at its very beginning—during the stages of idea generation and strategic planning. This shift proves that design is not just about aesthetics; it is the engine of innovation itself. To define this new understanding, we might use the term “Production-Oriented Innovation” a holistic approach built upon materials, technology, and user behavior that now generates not only new products but entirely new modes of production.
University–Industry Collaboration: Turning Knowledge into Products
The future of design emerges at the intersection of knowledge creation and practical application. Universities play a critical role in developing conceptual thinking, methodology, and research, while industry serves as the laboratory where this knowledge can be tested in the real world. Today, many universities conduct joint workshops, senior projects, and research centers in collaboration with industrial partners. However, most of these collaborations remain project-based.
What is truly needed is a hybrid model that fosters continuous interaction.
In this context, organizations like Arman Design act as bridges, creating practice-based learning environments. The convergence of real production experience with academic knowledge elevates the problem-solving capabilities of the new generation of designers to a whole new level.
The designer of the future will not only be someone who can draw but someone who can think simultaneously about
production, data, and user ecosystems.



The Future of Industrial Design in Turkey
Design + Engineering: More Than Aesthetics